Privacy | Lyfologist

Who we are and what this notice covers

Coach Central, Inc. operates Lyfologist. This notice applies to the Lyfologist websites, web and mobile applications, and related coaching, scheduling, communication, and commerce services. A coach may provide an additional notice for information they control through their own practice.

Privacy questions and requests can be sent to support@lyfologist.com.

Information we collect

Account and identity information: name, email address, authentication identifiers, linked sign-in providers, memberships, roles, and security records.
Practice and learning information: coach profiles, programs, courses, resources, enrollments, assignments, agreements, attendance, certificates, and the settings a coach chooses for a workspace.
Coaching information: scheduled sessions, messages, check-ins, goals, answers, journals, notes, and files that users choose to provide. Visibility depends on the feature and the permissions shown in the product.
Transaction information: products, orders, receipts, refunds, and payment-provider references. Payment instruments and payout or tax details are handled by the applicable payment provider rather than stored as ordinary Lyfologist data.
Technical information: IP address, device and browser details, requested pages, session cookies, timestamps, security events, crash information, and bounded operational logs needed to deliver and protect the service.

Connected calendar data

Connecting Google Calendar, Microsoft Calendar, or Apple Calendar is optional. A coach chooses which calendars Lyfologist checks for conflicts and which one receives confirmed coaching sessions. We use the connection to list calendars, read availability or free/busy periods, and create, update, or delete the coach's Lyfologist-created session events.

Lyfologist does not show students calendar account names, calendar names, event titles, descriptions, attendees, or why a time is unavailable. A student sees only bookable times. A confirmed external event uses the generic title “Coaching session,” its time, and a secure Lyfologist link.

We store the connected account label, selected-calendar settings, provider identifiers, connection health, and encrypted authorization credentials or, for Apple, an encrypted app-specific password. Provider event identifiers are also encrypted. Calendar event content is not used for advertising, sold, or used to train general-purpose artificial intelligence models.

Lyfologist' use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.

Connected Instagram accounts

Connecting an Instagram Business or Creator account is optional. With your permission, Lyfologist reads your account identifier and username and publishes the image and caption you review and approve. We request basic account and content-publishing access, not access to your Instagram messages or comments.

We store your connected account identifier, username, encrypted authorization token and expiry, and publication identifiers and status. We send the approved image and caption to Instagram when you publish. These public posts follow Instagram's privacy settings and policies.

Disconnecting Instagram and requesting data deletion

Open the Instagram post creator from your Lyfologist profile or free tool, then choose Disconnect account. Resolve any pending publication first. Disconnecting removes the stored authorization token and pending connection attempts. You can also revoke Lyfologist access in your Instagram account settings.

To request deletion of other stored Instagram account data and publication records, email support@lyfologist.com from your Lyfologist account email and identify your connected Instagram username. Do not send passwords or access tokens. We verify your identity and account scope before processing the request; limited security or legally required records and protected backups may remain as described below. Disconnecting does not delete posts already published to Instagram; manage those in Instagram.

How we use information

We use information to:

provide, personalize, and operate the features a user requests;
authenticate users and enforce workspace, role, and enrollment access;
schedule sessions, send requested notifications, and synchronize events;
process purchases, maintain receipts, and support disputes or refunds;
protect users and the service, prevent abuse, and investigate incidents;
provide support and privacy, export, or deletion workflows; and
maintain and improve reliability using minimized operational information rather than private coaching content.

When information is shared

We may share information only as needed:

with coaches, students, workspace members, or invited participants according to the roles, assignments, and visibility controls in the service;
with infrastructure, identity, communications, video, storage, security, support, and payment providers acting for us under appropriate terms;
with Google, Microsoft, Apple, or another service a user deliberately connects, to perform the requested integration;
when required by law or reasonably necessary to protect rights, safety, and service integrity; or
as part of a corporate transaction, subject to appropriate confidentiality and notice where required.

We do not sell personal information or share it for cross-context behavioral advertising.

Retention and deletion

We retain information for as long as it is needed to provide the service, maintain security and audit history, resolve disputes, meet financial or legal obligations, and preserve records a coach or student is entitled to keep. Retention depends on the type of record and its relationship to other users.

Disconnecting a calendar stops future calendar access and marks the connection revoked. Limited connection, event-sync, security, and audit records may remain for a bounded period or in protected backups. Users can also remove Lyfologist access in their Google, Microsoft, or Apple account settings.

Your choices and requests

Users can update many account and workspace settings in the product, choose what to publish or share, disconnect calendar accounts, and use available export or deletion controls. Depending on location, a user may also have legal rights to access, correct, delete, restrict, or receive a copy of personal information. We verify identity and account scope before fulfilling a request and may retain information where law or another person's rights require it.

To request help or deletion of stored Google-connected data, contact support@lyfologist.com.

Security and international processing

We use administrative, technical, and organizational safeguards designed for the sensitivity of the information, including encryption in transit, encryption of provider credentials, tenant isolation, access controls, auditability, and restricted logging. No system can guarantee absolute security.

Coach Central, Inc. is based in the United States. Information may be processed in the United States and other places where our service providers operate, subject to protections required by applicable law.

Changes to this notice

We may update this notice as the service, providers, or legal requirements change. We will post the revised notice with a new date and provide additional notice or obtain consent when required.